Here’s Why You Should Consider Buying Frozen Produce Over Fresh Right Now

22 April 2025
Here’s Why You Should Consider Buying Frozen Produce Over Fresh Right Now Cover

Sumber : foodandwine.com, Stacey Leasca. 11 April 2025

Humans waste a remarkable amount of food. According to the United Nations, in 2022, the world generated more than 1 billion tons of food waste — approximately 291 pounds per person. This, the UN noted, is equivalent to "one-fifth of all food available to consumers." The majority of this waste is produced at the household level, meaning that individuals truly hold significant power in this situation.

However, researchers have identified a solution for part of this problem, and it's already available to consumers everywhere: choosing frozen food over fresh food instead. And the benefits extend beyond mere sustainability.

There is benefit to picking frozen over fresh: Several studies indicate that frozen fruits and vegetables either retain the same level of nutrient density or possess even higher nutritional values. This is because these items are typically harvested at their peak freshness and frozen immediately, preserving all their vitamins and minerals. As a bonus, frozen foods are usually a more affordable option than fresh ones.